It's just a simple beige scarf with understated dark lines and fringe that goes for $17.99 at H&M. However, for someone of the Jewish faith this closely resembles a tallit.

According to MyJewishLearning.com, "The tallit [or, tallis] is the robe with which the worshipper is wrapped during prayer and hence often referred to as a “prayer shawl." It's typically worn in synagogue and temple, and is held in high regard in the faith. "In the book of Numbers, the Israelites are commanded to put tzitzit (“fringes”) on their garments in order to remind them of God’s laws."

Many people are commenting on the item via Twitter, claiming H&M's "choice of fashioning a scarf on a religious garment is inappropriate & distasteful." Others think it's cool and welcome the fashion statement.