Look Out White Claw, Bud Light is Taking Over the Seltzer Game
Anheuser-Busch InBev announces Bud Light joining the spiked seltzer world. The company hopes that the recognizable Bud Light brand name will entice costumers to choose this brand when picking up spiked seltzer.
Each can will contain 100 calories, 2 grams of carbs and 5% alcohol. It is made out of cane sugar and natural fruit flavoring. It will be available in four fruity flavors including, black cherry, lemon lime, strawberry and mango. These beverages will be sold in 12 packs in variety or in singly 25 ounce cans.
The goal is that these seltzer cans will be available for purchase by the first few months of 2020. They hope to dethrone the company White Claw, which is the top-selling seltzer selling brand in the United States. Their beverage consumes 58% of spiked seltzer sales.
Over the past few months America has seen a shortage in White Claw beverages due to a conflict within the company. This could've prompted Bud Light to come out with this new Spiked Seltzer, as a way to surpass White Claw in the Hard Seltzer industry.
Hard seltzer sales have surpasses $1 billion for the year with data ending in august 2019. Jim Watson. an analyst from Rabobank, expects that the sails will raise to $3 billion over the next three years.