With stores in Fairhaven, Swansea, Raynham and Plymouth, Marshalls announced today they will be offering an easier way for customers to shop.

BusinessInsider.com reports that Ernie Herrman, the CEO of the TJX Companies which is the parent company of Marshalls says, "We have learned a lot from TJMaxx.com."

Herrman said adding that an online platform had helped to build customer awareness and led to more trips to stores. "We really believe it drives incremental store traffic," he said, adding, "it is going to encourage cross-shopping."

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TJMAXX.com went online back in 2013 and has done very well at keeping inventory fresh and different from what you would find in the standalone stores. In fact, they feel the addition to an online shopping option, the standalone stores have seen more customer traffic in recent years.

As a lifelong Marshalls and T.J. Maxx shopper, I'm not sure how I feel about shopping either store online. I've always loved the unexpected finds I always seem to discover on a spur-of-the-moment trip over to the Marshalls in Fairhaven or the T.J. Maxx in Dartmouth. I don't think I would have the same buyer's gratification with the online stores that I get from the standalone ones. But maybe that's just me?

You can expect the online version of Marshalls sometime later this year.

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