Ed Sheeran Pop-Up Store Coming to Boston
Ed Sheeran is releasing his latest album later this week and is celebrating with pop-up stores around the world, including one in Boston.
I am nerdily excited about this. A pop-up store with nothing but Ed Sheeran merchandise? Yes, please!
Sheeran's latest studio album, No. 6 Collaborations Project, is dropping this Friday, July 12, and that same day there will be pop-up stores dedicated to the album in cities around the globe.
Lucky for us, one is opening on Newbury Street in Boston.
The store will be at 161 Newbury Street and will be open from 3:06 p.m. to 9:06 p.m.
See what he did there? The stores open at six minutes past the hour and are only open for six hours. Delightful.
The stores will have the No. 6 Collaborations Project album available on CD and on vinyl, plus other Ed merchandise for sale.
And rumor has it there will be a 180-degree photo booth for Instagramable moments.
And though we'd all love to see a random pop-in from Sheeran himself at the pop-up store, I seriously doubt that one will happen.
There are going to be over 30 different pop-up shops across the globe on nearly every continent opening between July 12 and 13, so chances are he isn't going to make it to many of them.
You can, though. Head up to Boston this Friday afternoon and see what pops up at this six-hour store.