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If you're someone who has joined in on the latest "blonde vs. dark hair challenge," then you just might be part of the problem.

Not too long ago, about a year or so, Facebook asked people to share their old vs. new photos. It was a photo of you as a child and then present-day to compare the difference the passing years have made.

Remember the "what would you look like as the opposite sex" challenge? The one where millions posted a filtered photo of what they would look like as a woman or a man. Yeah, I remember that one clear as day.

Now, the latest trend is once again taking over my Facebook newsfeed.

It calls for blonde versus dark hair photos and everyone I know is participating. These "glow-ups" are mostly being posted by women more than men, but I can understand why; men are less likely to change or color their hair. Not being sexist, these are just facts.

You see, the problem is not you, it's Facebook, and this is my theory on it all.

It's my belief that all of these challenges are being processed into algorithms for facial identification for both present and future records. Let's just say that you rob a bank for example and decide to change your hair color. Facebook now knows what you'd look like with different shades and could easily identify you. Perhaps you committed a crime years ago, but you've aged now. Well, it's not too late to be identified since you decided to participate in the "what would you look like as an old person" challenge.

Are you getting the point here?

We are all profiles who are enslaved within a world of technological advancement so intelligent, it can point you out wearing a wig and disguise in a crowd during busy foot traffic in New York's Times Square.

Perhaps I'm being too conspiracy-minded in my attempt to limit the amount of social media I take part in since I recently watched the Netflix documentary The Social Dilemma. If you have yet to watch it, then take my advice and spare 90 minutes from your day (and your social media) to educate yourself on the real problem.

I guess all I'm trying to say is, stop feeding into the machine and protect your identity by leaving it off social media as much as possible.

Easier said than done – trust me, I'm aware.

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