What Do You Do With The Skip Ad Button?

Most of the websites we visit are free. For this convenience, we sometimes have to watch a commercial. It can be anywhere up to 30 seconds long.

Some websites FORCE you to watch it, others like YouTube allow you to SKIP AD after a few seconds.

Here is my question. Is there ANYONE who did not hit the SKIP AD button on purpose? Were you just lazy, or did the commercial interest you? As for the websites that don't give you that option...Do you avoid them because of that? I hear there is some software that makes it so that the commercials never play. That may be worth looking in to.