Taco Bell Releases ‘Jalapeño Noir’ That Perfectly Pairs With Tacos
Tacos and margaritas are a match made in heaven, but here is one match-up I never saw coming. If you like to quench your thirst with wine from time to time and you enjoy tacos, buckle up for the all-new “Jalapeño Noir” by Taco Bell. Taco Bell announced the release of its own wine and the internet is going nuts.
On Monday, Taco Bell Canada announced the launch of Jalapeño Noir on its official Twitter page, ushering in thousands of comments from excited customers. According to the tweet, the wine pairs perfectly with the six-month-aged cheddar of the Toasted Cheesy Chalupa Shell. Move over, margaritas.
I thought it was a joke, but this is very real. Travel and Leisure shared that the wine is “produced by Queenston Mile Vineyard in the increasingly popular wine-producing region of Niagara Peninsula in Ontario, Canada.”
“Wine and cheese are simply meant to be together, so launching a new wine to go with the craveable, cheddary Toasted Cheesy Chalupa made perfect sense,” Kat Garcia, the company’s director of brand marketing, said in the announcement.
The wine launched on Wednesday and it sold out in just two minutes. I don’t know if people are just curious or if they really enjoy jalapeño-flavored red wine, but needless to say, Taco Bell might be onto something here.
After restocking twice on the first day, Taco Bell Canada announced another batch of wine will be available soon at tacobell.ca.
The only unfortunate thing is that the Noir is only available in Canada right now. But after seeing its quick success, it’s only a matter of time before it makes it to the SouthCoast, and I’ll be first in line to get it out of sheer curiosity.