Pabst Beer Company Is Taking on the ‘Irish Coffee’ Game
For all you Pabst Blue Ribbon drinkers out there, there's a new flavor coming to town.
If you're someone who enjoys an especially strong wake-up cup of coffee, but perhaps enjoys a little bit of "spirit" to loosen up the stress, then look no further.
PBR has created a "hard coffee" which is made with "rich, creamy milk and vanilla flavor" with alcohol by volume of five percent. If you're curious as to what this interesting new concoction may taste like, editors at Food & Wine magazine tried the drink and said that it reminded them of Kahlua or Bailey's.
Others have compared it to beverages from Starbucks or Dunkin' (such as an iced latte), just with alcohol in the mix.
The popular beer company's latest creation first launched in Maine as a test back in July and stores in that area struggled to keep it in stock.
Store owners believed it was the hottest item of the summer – perhaps even bigger in that area than the White Claw craze.
Due to its huge success in Maine, it is now available in Massachusetts and other New England states to help grow interest in the product. Stock of the drink will be limited at first but should be in full production by the summer of 2020.
Conveniently, the company's website features a map so you can find out exactly where to get your hard coffee.
As of right now, there are no local SouthCoast markets or liquor stores that are carrying the hard coffee, but there are some scattered throughout the Boston area.