A Moscow movie theater was taken over by Ikea recently and the result was perhaps the most comfortable movie going experience ever!

I usually wait for movies to come to DVD before I see them, cause sitting on my couch is often much more comfy than heading out to the theater. But after Russia's "Awake Love" campaign transformed this theater, it was definitely the place to see a movie.

Taking out the seats and replacing them with different beds and cozy seating seemed to surprise the people out for an afternoon at the movies. But I'll bet it made for one awesome movie watching experience!

Not sure if this would fly every day, but maybe as the Dartmouth Mall AMC gets ready for its movie theater upgrades, they can keep something like this in mind for an insanely comfortable movie watching experience.