New Bedford's Downtown District is now home to an awe-inspiring new art installation: a 24-foot rooster made entirely from recycled plastics. This stunning piece, crafted by renowned Portuguese artist Artur Bordalo (Bordalo II) along with his team members João Sobral and João Carvalho, was revealed on June 14th at 10:00 AM. The project, a collaborative effort between the Massachusetts Design Art Technology Institute (DATMA) and the Greater New Bedford Vocational Technical High School (GNBVT), marks a significant cultural milestone for the community.

The creation process for this impressive sculpture began in March with Bordalo II discussing technical details via Zoom. The fabrication kicked off at GNBVT, where students under the guidance of their instructor, Steve Flowers, constructed the steel frame. The artists joined the installation effort in New Bedford in May. The rooster's structure, made from steel tubing covered with plywood, involved thousands of screws, numerous steel pieces, and support from local companies.

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Community involvement was integral to the project. Local organizations and individuals contributed colorful plastics needed to complete the sculpture. GNBVT students gained invaluable hands-on experience, with Flowers commending their teamwork and maturity. This project not only enriches New Bedford's cultural landscape but also underscores the importance of sustainability and community collaboration.

The unveiling ceremony, held on a sunny Friday morning, began with a poem dedicated to the ocean's beauty and challenges. The event drew a large crowd, filling every seat, as attendees eagerly anticipated the reveal of the giant rooster. Bordalo II, taking the stage, shared insights into his artistic journey and the significance of his work.

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"Do not be afraid to try new things, even on a larger scale," Bordalo II encouraged the audience. "Working with trash had a very strong meaning when it comes to the ecosystem."

The 36-year-old artist emphasized that his goal was not merely to create beautiful art from waste but to convey a larger message about pollution's impact on animals and their habitats, ultimately affecting humanity. He expressed his hope that the plastic rooster would spark deeper reflections on these issues.

Bordalo II also reflected on his experience collaborating with GNBVT students. "It's very interesting to work together with these young minds. They are also learning how to get into the work world. It’s real-life experience," he said. He noted that the students had the opportunity to engage in the art world market, creating a structure that could serve as a museum piece.

The community's response to the project evolved over time. "In the first days, people don’t realize what you’re doing, and they think you’re crazy working with trash," Bordalo II remarked. "It’s not until the last days, when the art takes shape, that they gain some empathy about the art and towards the artist. I will never get the chance to come back here, so I’m leaving behind my legacy."

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For emerging artists, Bordalo II offered advice: "Work hard, keep working hard, look at what other artists are doing, visit galleries, museums, and look for art. It’s important to consume art, but not to copy."

He also shared his thoughts on collaboration: "Working with people, it’s always difficult. Working with me might be the same, too. Two or three brains are always thinking better. It’s always good to share ideas with one another, and communication is very important. Together we reach different concepts, shapes, and things."

When asked about his preferred materials, Bordalo II mentioned that he frequently uses broken trash bins, old wooden doors, car bumpers, and old toys. "We’ve done enough projects to know what each piece of art needs," he said.

As for the future of the rooster, Bordalo II confirmed that it is too large and complex to move, so it will remain a permanent fixture in New Bedford.

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During the event, Bordalo II also shared a lighthearted moment about his stay, expressing a fondness for his homeland's cuisine while enjoying the local food with a simple "I miss home", he laughed.

The question and answer session concluded with guests invited to take photos with Bordalo II in front of his latest creation. The rooster now stands proudly at 24 feet high on Union Street, a testament to the power of art, sustainability, and community spirit in New Bedford.

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