Will Dartmouth Macy’s Close Before the End of Summer?
A tough announcement came from Macy's February 27, as CEO Tony Spring unveiled a plan to shutter 150 of the company's underperforming locations.
Spring framed the next phase of the company as "A Bold New Chapter."
The strategy is to rid the company of the less profitable stores and expand on its luxury Bloomingdale's and Bluemercury chains.
What Does This Mean for Dartmouth Macy's?
As Macy's announces "A Bold New Chapter," it leaves many wondering if the Dartmouth Mall Macy's will be among the 150 to close.
The Macy's store closures will begin as soon as this year. In fact, the plan is to close at least 50 Macy's locations by the end of summer, with the remainder of the troubled stores to permanently close before the end of 2026.
As far as exactly how this move affects the Macy's at Dartmouth Mall, it may be too early to say. One thing is certain. The fate of the Dartmouth Mall Macy's will hinge on the sales performance of the location.
According to the New York Times, Macy's will target underperforming locations. The problem is that these locations make up 25 percent of the company’s overall square footage, but just 10 percent of sales.
In other words, if Dartmouth's numbers are decent, it may be spared from the chopping block. However, if Dartmouth Macy's is viewed as a location that takes up a lot of space without a lot of sales, that could be a serious problem for the mall's anchor store.
We called management at the Dartmouth Macy's, but they were unavailable for comment. A question about the Dartmouth Macy's fiscal performance left with the Macy's public relations team has also not yet been answered. We'll let you know what we hear.
Dartmouth Mall's former Ames used to sit where Macy's is now. It has been 20 years since Ames was demolished to make way for Filene's, which became a Macy's after the company bought out the Filene's stores.
For now, Dartmouth Mall will have to wait and see if it'll search for a new tenant after this new chapter is written.
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Gallery Credit: Meg Dowdy
Walk Down Memory Lane at the Dartmouth Mall in 2017
Gallery Credit: Maddie Levine