One New Bedford Business Takes Marketing to New Heights — Above the Highway

They say, "Don't hate the player, hate the game."

In 2022, businesses are digging deep to discover new ways of marketing. Social media alone won't cut it if you're looking to get yourself known. If you're not breaking free from traditional tactics, then any promotional value you're pushing out regarding your business is getting swept below by everyone else.

One New Bedford business decided to take the road less traveled and has been making a name for itself over the past week. When Soulkey Stones, Crystals and More saw a highway overpass sign that said "Jesus Loves You," they knew right away what they needed to do.

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Matt and Leah Ferreira, owners of Soulkey Stones, took over the Highland Street I-195 overpass in New Bedford with a message to "follow" them.

"My wife and I went out to Dollar Tree and bought a bunch of cups after seeing the 'Jesus Loves You' sign," Ferreira said on Michael and Maddie "We didn't know what would come of it, but it's been a really good marketing tool for us. It's getting the attention we'd hoped for."

Ferreira added: "It was surprisingly hard to jam the cups within the holes of the fence, so I'm pretty sure, unless we have a. hurricane, that it's in there for good. It's all about visibility. Things stick with you sometimes in a different way when you're out and about and something just catches your eye like that when you're not expecting it."

Ferreira said he and his wife are busy with upcoming shows and events, so keep an eye out for them.