They say, "Don't hate the player, hate the game."

In 2022, businesses are digging deep to discover new ways of marketing. Social media alone won't cut it if you're looking to get yourself known. If you're not breaking free from traditional tactics, then any promotional value you're pushing out regarding your business is getting swept below by everyone else.

One New Bedford business decided to take the road less traveled and has been making a name for itself over the past week. When Soulkey Stones, Crystals and More saw a highway overpass sign that said "Jesus Loves You," they knew right away what they needed to do.

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Matt and Leah Ferreira, owners of Soulkey Stones, took over the Highland Street I-195 overpass in New Bedford with a message to "follow" them.

"My wife and I went out to Dollar Tree and bought a bunch of cups after seeing the 'Jesus Loves You' sign," Ferreira said on Michael and Maddie "We didn't know what would come of it, but it's been a really good marketing tool for us. It's getting the attention we'd hoped for."

Ferreira added: "It was surprisingly hard to jam the cups within the holes of the fence, so I'm pretty sure, unless we have a. hurricane, that it's in there for good. It's all about visibility. Things stick with you sometimes in a different way when you're out and about and something just catches your eye like that when you're not expecting it."

Ferreira said he and his wife are busy with upcoming shows and events, so keep an eye out for them.

The Victims in the New Bedford Highway Murders

The New Bedford highway murders took place in 1988, with the bodies discovered into 1989. The killer is confirmed to have killed nine women and suspected of murdering at least two more. Although there were at least three different men considered as suspects by the Bristol County District Attorney’s Office, the murders remain unsolved and the families of the victims are still searching for closure. The cases are all featured on the unsolved cases page of the Bristol County District Attorney's Office website.

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