New Drive Sober Campaign Unveiled
BOSTON (AP) - Massachusetts police and state highway officials have unveiled a new education campaign and enforcement effort against impaired driving.
The ``Drive Sober or Get Pulled Over'' campaign will run during the holiday season, through Jan. 1.
State police and up to 202 local police departments will conduct a zero-tolerance enforcement effort, with patrols at high-incident locations. Police also will hold a series of sobriety checkpoints.
The campaign will consist of TV, online, cinema, gas pump, billboard and radio ads featuring a Massachusetts state trooper. It is designed to reach drivers between the ages of 21 and 34.
State police reminded the public that despite the state's recent vote to legalize recreational marijuana, driving under the influence of marijuana remains illegal.
The campaign is funded by the National Highway Traffic Safety Administration.