What to Do Before a Market Basket Boycott

Before talk of a boycott of Market Basket, we should pump the brakes and reach out to the store.

Market Basket is back in the news. With Arthur T. Demoulas and his children benched, tensions are high between Demoulas and his three sisters, who collectively backed the ousting of their brother from leadership. This story reads like Shakespeare.

If we remember anything from the 2014 Market Basket strike, it's that Artie T. is the César Chávez of Market Basket’s 30,000 employees across 95 stores. Many believe he always put workers ahead of profits, and they love him for it, as evidenced by this photo in our archives from 2014.

Why Do Market Basket Employees Support Artie T. Demoulas?

If Artie T. is removed permanently, history shows it won’t sit well with his loyal army of employees. The passion doesn’t end with them, however. Market Basket customers care deeply about the company's leadership, too.

Many longtime shoppers still refer to the store by its former name, Demoulas, and proudly consider themselves part of the store’s extended family.

READ MORE: Market Basket's Secret Bathroom

Get our free mobile app

Could Another Market Basket Boycott Happen?

Before anyone starts organizing a strike – ironically, what Artie’s sisters are accusing him of – or calling for a boycott like the one that happened in 2014, cooler heads should prevail.

READ MORE: Market Basket's Chicken Salad Size Is Disappointing

How Can You Share Your Opinion with Market Basket?

If you want your voice heard, now is the time to act. As someone who grew up in Market Basket’s hometown, I can tell you firsthand that the company does listen to customer feedback.

You can head over to Market Basket’s Customer Service page. There’s a space to enter your name and feedback. Whether you’re upset with Artie T.’s benching or you're  indifferent, you should certainly let the company know.