New England’s First HARIBO Store Is Now Open in Massachusetts

The Wrentham Village Premium Outlets just got a little tastier thanks to the addition of New England's first-ever HARIBO store.

On August 14, the doors opened for this immersive retail experience, marking the start of one of the Wrentham Outlets' biggest months.

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Two more stores are expected to open later in August, followed by two more in September, but the HARIBO experience is unlike any of them.

New England's First HARIBO Store Is Now Open

Gummy fans will be in heaven choosing from dozens of options at the interactive Pick 'n Mix candy wall, shopping for exclusive HARIBO merchandise and tasting flavor varieties you can't find in any other stores.

Courtesy Wrentham Village Premium Outlet

And while HARIBO might be the sweetest new addition, it's certainly not the only one coming to Wrentham Village.

Four More Stores Are Coming to Wrentham Village

Arc’teryx Factory Outlet and Gong Cha are both expected to open later this month. Arc’teryx will bring its technical outdoor clothing and gear to the outlets, while Gong Cha will give shoppers a new place to grab customizable bubble tea.

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Then in September, Zwilling Factory Outlet and BIRKENSTOCK will join the lineup too.

Zwilling will offer premium knives, cutlery and cookware, while BIRKENSTOCK will sell its iconic sandals, clogs, shoes and boots for men, women and kids.

More Than 150 Brands Already Call Wrentham Home

The four new stores join the already stocked shopping center that features more than 150 brands and dining options, including Lululemon, Versace, Tory Burch and Shaquille O'Neal's Big Chicken.

So whether you're looking for new shoes, kitchen essentials or just need an excuse to stock up on gummy candy, Wrentham Village is giving you plenty of reasons to plan a shopping trip.