Five Below About to Be All the Above
Five Below has been my go-to spot for last-minute holiday stocking stuffers, mostly because they have a bunch of different things that are five dollars and under. It was also a great spot to find the good candy for Halloween for cheap.
Don't judge me, but I have spent at least a hundred bucks at their location at the Dartmouth Mall. I left with way too many bags and lots of stuff I didn't need, but because it was so cheap I had to get it. It reminds me of my trips to Target.
Recently, the company announced they can no longer absorb the rising cost of many of the tech items they have been keeping under five dollars.
In this recent statement made on their social media, they share their plans to market tech moving forward:
“Recently, we had to raise prices above $5 on tech items to keep providing the products you love. We’re calling this 'Ten Below Tech.'”
Still sounds cheap to me, but how will this affect the branding, and more importantly, the name of the store itself?
To add a little more salt to the wound, they also decided just in time for the holidays they would also start selling higher-priced toys.
“We also discovered a handful of $6-$10 toys and games we thought you wouldn’t want to miss. We’ve separated these items in a special 'Ten Below Gift Shop.'”
Even with these changes to everything we've come to know and love about this store, I will still continue to pop into Five Below.
What do you think of these new additions of items that aren't necessarily five dollars or below?