Dear Blockbuster: Here’s a Billion Dollar Idea the World Would Love
It doesn't get any more nostalgic than a walk down memory lane at Blockbuster.
Let me take you back to those Friday nights during summer vacation. It's 5:00 PM and your parents call you and your siblings to get your shoes on while they gather the car keys and wallet. It's pizza and a movie night and the parking lot is jam-packed at Blockbuster. You take your sweet time strolling up and down the aisles, eagerly hoping that a copy of "Dr. Doolitle" was available on VHS just to hit the jackpot when you finally find it.
The candy was always too pricey at the store, but the pizza pickup hit the spot.
The sun sets as you pop the tape into the VCR. As the previews for upcoming attractions are playing, you can hear the popcorn popping in the kitchen and the hiss of a soda bottle opening up, followed by the "glug glug glug" sound as it pours into a now vintage Disney collectible cup. As the movie begins, the room becomes quiet and the eyes become glued to the screen.
If that's not a core memory and a family fun pastime, then have you lived?
Recently, Blockbuster posted an update on its now live website teasing the world with a "coming back" post, and 80s and '90s babies everywhere are losing their minds. However, with DVDs and VHS tapes outdated, there can only be one explanation.
Hear me out: if I'm the CEO of Blockbuster and holding onto the company for dear life, I'm investing in a streaming service like Netflix, Hulu, HBO Max, Peacock, and Hulu. Allow me to introduce "Blockbuster Generations". A smart TV and phone app with a movie library that's strictly '80s and '90s movies as well as video game downloads. It could easily be the largest online film collection if it wanted to and it would be the ultimate nostalgic stream to grace millennials and Gen-Xers.
Again, I'm just spitballing here and tossing the idea out there, so if you're reading this, Blockbuster, please feel free to make this a thing.
-A proud millennial who grew up on Blockbuster.