The Rhode Island-based company announced this week that they will no longer photoshop any of their photos. 

CVS is making a move to be more "real" in their ads and photos. They have officially changed their policies as of Monday to promote a healthier expectation of beauty.

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In addition to nixing the heavy photoshop work, CVS will also no longer correct wrinkles, retouch skin tone, or fix other minor flaws in their models.

CVS has even created a new logo that they will put on the un-retouched photos to show that they "support more realistic beauty expectations."

 

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