CVS Will No Longer Retouch Beauty Photos
The Rhode Island-based company announced this week that they will no longer photoshop any of their photos.
CVS is making a move to be more "real" in their ads and photos. They have officially changed their policies as of Monday to promote a healthier expectation of beauty.
In addition to nixing the heavy photoshop work, CVS will also no longer correct wrinkles, retouch skin tone, or fix other minor flaws in their models.
CVS has even created a new logo that they will put on the un-retouched photos to show that they "support more realistic beauty expectations."