There's no better way to celebrate Portuguese culture than with a good old-fashioned pasteis de natas showdown.

Local bakeries from all over New Bedford and Fall River are getting ready to throw down with their natas for the bragging rights to be called the best in the SouthCoast. These decadent little custard delights are a crowd-pleaser in the Portuguese community around the world and it's time to crown a local baker.

Viva Fall River is taking advantage of the sweet rivalry.

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The goal of this friendly competition is to help spread awareness of ALL the great bakeries, cafes and markets in both cities and help to generate additional or new business during the tourism off-season here in New England. No matter who wins, we ALL win!

All Fall River and New Bedford bakeries can participate at no cost and will be voted on by consumers with special cards available here as well as in all competing bakeries. These cards can also be found at the Viva Fall River pop-up shop located at 333 South Main St., Government Center in Fall River, and Fall River Public Library.

Once you've mailed in your completed card, you'll be eligible to win a special prize package: a New Bedford food tour ticket (valued at $80), a $50 gift card to the Viva Fall River pop-up shop and a one-month membership from YMCA SouthCoast.

Fall River Bakeries:

  • Barcelos Bakery, 695 Bedford St.
  • Europa Pastries & Coffee Shop, 65 Columbia St.
  • Modern Bakery, 351 Alden St.
  • Portugalia Marketplace, 489 Bedford St.
  • Leddy’s Bakery, 1481 S. Main St.
  • United Liberty, 1173 Stafford Road

New Bedford Bakeries:

  • Economy Bakery, 1685 Acushnet Ave.
  • Goulart Square, 413 Rivet St.
  • Sunrise Bakery, 506 Bolton St.

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