Would You Be Down With a Monthly Subscription for SouthCoast Restaurant Favorites?
Taco Bell has announced a taco subscription for all the taco lovers out there. The Taco Lover’s Pass, a 30-day subscription service, is currently being tested out in Arizona. The price varies between $5 and $10 depending on the location, and it is currently only being offered at 20 locations in the Tucson, Arizona area through Thanksgiving.
The new taco subscription service allows users one taco every day for a month. Customers can exclusively purchase the subscription through the Taco Bell app. If successful, the pilot program could expand across the country, bringing daily tacos all across America.
Personally, I think this is a brilliant move for Taco Bell. This could single handedly revolutionize the business plan for restaurants. Subscription-based anything is usually a great foundation for any business. If you can lock someone in to $10 a month, charged to their credit card no questions asked, it serves as great financial certainty for the business.
On top of the money, you are driving traffic to your business nearly every day. The customer wants to take full advantage of the deal, of course. They want to "win" on their investment by eating as many of those daily tacos as possible. But what else are they buying while they are there? A soda? A burrito? A beef taco to go with the free chicken taco? Chances are you are going to get a steady dose of paying customers through the door, choosing your restaurant every day over your competition. And all for what, just the price of a taco? More restaurants should do this, especially SouthCoast restaurants.
We were talking about this on Michael and Maddie this morning. What signature item at SouthCoast restaurants would you like to see offered on a subscription basis? In other words, what SouthCoast food could you eat every day for a month and not get sick of it?
A couple of the answers on Facebook gave us insight into what people would want. Christina Collins said she'd love a monthly subscription for the Santa Pepper burrito from No Problemo. Karen Trimbell was all about a sushi roll subscription to Ming Sushi.
Personally, I wouldn't mind a bacon cheeseburger subscription to Brewfish.
More companies continue to shift to subscription services as the so-called “subscription economy” continues to boom with options in many industries, such as streaming, shopping, and meal kits.
For what it's worth, Taco Bell is not the first chain restaurant to try out subscription services. Chipotle, Popeyes, and other fast food chains have launched their own similar types of programs in recent times.