T.F. Green Airport’s Silly New Jingle Takes Aim at Boston Logan

I don't think I've ever heard an airport advertise itself with a jingle until now.

In the world of airports, competition can be fierce. Each airport competes for travelers, offering incentives and amenities to attract them. But when it comes to standing out from the crowd, T.F. Green International Airport in Warwick, Rhode Island, has taken a bold step with a cheesy new jingle, taking a playful jab at its larger neighbor to the north, Boston Logan International Airport.

The catchy tune, complete with a chorus that sticks in your head, proudly proclaims, "Less B.S. Than BOS!" It's a lighthearted dig at Logan's often congested terminals and Boston traffic jams. Beyond the catchy lyrics, there's a message that T.F. Green wants to convey in the "Fly RI" campaign -- that flying out of Warwick offers a smoother, hassle-free experience.

For those unfamiliar with the airport rivalry, Logan has long been the primary choice for New England travelers. As one of the busiest airports in the United States, it serves as a major gateway to the Northeast and beyond. However, with its popularity comes the inevitable headaches of congestion, long security lines and limited parking options.

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In contrast, T.F. Green offers a smaller, more relaxed atmosphere, boasting shorter lines, easier parking and a quicker journey from curb to gate.

The new jingle shows off some personality.

READ MORE: Century-Old Boston Logan Airport Sends Most People to This Destination

In an industry where airports often blend in travelers' minds, T.F. Green is carving out a unique identity with its playful approach. It has an interesting marketing plan to connect with passengers on a more human level, acknowledging the frustrations of air travel while offering a solution with a smile.

The jingle also reflects T.F. Green's confidence in its offerings. Rather than trying to compete directly with Logan on size or scale, they're focusing on what sets them apart – their commitment to providing a stress-free travel experience. It's a bold move, already gaining attention and sparking conversations on social media.

As the battle for passengers heats up, it's clear that T.F. Green International Airport is ready to compete – one song at a time.