As my fiance and I plan our wedding, I've been thinking more and more about quality jewelry — not just the engagement and wedding rings, but gifts for our attendants, flower girl and ring bearer, and something special to mark the occasion for our mothers.

Jewelry often holds so much more meaning than other accessories. It's important to me that we invest in quality pieces from a company that we trust and that we work with jewelers who can help us find something truly special. I know we're more likely to find that with a locally owned company like J&J Diamond Jewelers.

J&J Diamond Jewelers are experts at helping their customers find the right jewelry at the right price — and giving that personal advice so you know you're spending money on the qualities that are important to you. They know their customers by their first names and their most loyal customers are almost like family. They even hand-deliver jewelry to them!

Shopping local also means that the dollars you spend stay within the community and support families in your community. J&J Diamond Jewelers has built its solid reputation over years of dedication. Owner Sharon Vieira started the business and then Co-owner Danielle Sampson-Vieira joined full-time when she and Sharon's son, Justin, started a family. Their children came to the store with her those first few years, and their regular customers still ask how the kids are doing 13 years later!

Townsquare Media, J&J Diamond Jewelers
Townsquare Media, J&J Diamond Jewelers

You just don't get that personal touch everywhere. So whether you're designing a custom piece, shopping for a special gift or planning to propose, trust the family at locally owned J&J Diamond Jewelers to help.

Schedule a consultation by calling (508) 676-7169 or stopping in their showroom at 167 Borden St., Fall River. You also can find them online at No matter how you connect, be sure to tell them I sent you!