Do We Really Need an All-Inclusive Cereal?
I was just chatting with my family about how I can literally have cereal for any meal of the day, even though recent studies have shown cereal isn't as good for you as we all thought.
A co-worker actually brought this to my attention and now I'm about to head over to the grocery store and grab some boxes.
It appears the Kellogg Company really wants to drive home that they are an all-inclusive brand. The recently donated $50,000 to GLAAD.
They even released an all-new limited edition All Together cereal. This is merely a packaging logistic but it's meant to symbolize something more. This packaging is six mini cereal boxes packaged inside one larger exclusive "All Together" box that celebrates the belief that we all belong together. On the box, it features six of Kellogg's mascots inside the same carton to represent acceptance and inclusiveness. The box was released for a limited time and only while supplies last, and proceeds will go toward GLAAD's anti-bullying campaign.
If you want the box you can purchase one on Kellogg's website.
Before I tell you how I feel about this, a word from the Vice President of Global Talent and Chief Diversity Officer at Kellogg, Priscilla Koranteng.
"At Kellogg, we are firmly committed to equity and inclusion in the workplace, marketplace and in the communities where we work and live," she said in a release. "We have long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table."
Don't get me wrong, I'm all about inclusive companies and initiatives and I think this was an awesome public relations stunt. My only problem with this is, what if I don't like some of these cereals? They will just go stale and then I'm wasting food.
Ugh, I definitely want to get a box but I also don't want to waste cereal.
What do you think? Is Kellogg's on point?