Amazon Opening First NorthEast 4-Star Store

The online shopping giant blamed for closing many retail outlets is now opening retail outlets of their own.

Kind of like Wayfair taking their merchandise to malls, Amazon is trying out the same thing and taking everything you love about the site to the storefront.

Amazon is heading to the Natick Mall for the first NorthEast location of Amazon 4-Star, a store that will sell some of the sites most popular items.

In the sites most popular ways too.

There will be sections for “New and Trending from Amazon.com,” “Most-Wished-For Books on Amazon.com,” “Tailgating Essentials,” and “Our Picks from Amazon’s Top 100 Toys.”

Plus they store will post reviews from customers on the shelves making everything just like on the website

It all sounds pretty cool, but is it really necessary?

I mean with Amazon Prime most things come in like a day or two, so the immediacy of a store isn't that important. And with Kohl's now taking Amazon returns, that process is a lot easier too.

So do we need the store?

The all-in-one shopping sounds nice. Knowing you can gets toys, electronics, books, kitchenware and more all in one place. But can't you say the same of Target which is so much closer?

Maybe if this store was coming to the Providence Place Mall rather than the Natick Mall I would be a little more inclined to check it out.

But never say never. With Amazon 4-Star opening at 1245 Worcester St. in Natick on October 2nd, it might be worth the trip for the holiday season at least.

Store hours are expected to be 10 a.m. to 9 p.m. Monday through Saturday, and 11 a.m. to 6 p.m. on Sunday.