Imagine my surprise when I was on Interstate 495 North in Wareham Friday afternoon and spotted a real-life Scooby Doo Mystery Machine. I'm not going to lie, it made me feel like I was 10 years old again. I was ready to pull over and jump in with Fred, Velma, Daphne and, of course, Shaggy and Scoob.

As we followed the van over the course of a few miles on the highway, I noticed that there was a small business name stickered onto the back of the cartoon-turned-real-life vehicle. There was a logo on the back door and the company's website, escapology.com, was listed on the bumper.

Michael Rock/Townsquare Media

The kids immediately got out their phones and punched in the website. It was for an escape room in Tewksbury. Then it hit me: it turns out, this Mystery Machine was actually a very smart advertising ploy.

Think about it, if an Escapology Escape Room van drove by us, we would never in a million years have taken out our phones and visited their website. Never. But put that website on a Scooby Doo Mystery Machine and we had to find out what Escapology was all about. Marketing brilliance.

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After a few minutes went by, I was disappointed when we arrived at our exit and got off the highway. I felt like we were missing out as the Mystery Machine continued on its journey on I-495 North.

They had the perfect plan for advertising, and they would have gotten away with it, too, if it weren't for those meddling kids!

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