Toys ‘R’ Us Is Coming Back, Just In Time for the Holidays
The first time I ever stepped into a Toys 'R' Us was the one on Rt. 6 in Dartmouth. It appears this is the decade for "comebacks" and "reboots."
Toys 'R' Us was actually absorbed by a company called Tru Kids Inc. CEO Richard Barry said, "We have an incredible team focused on bringing Toys 'R' Us and Babies 'R' Us back in a completely new and reimagined way, so the U.S. doesn’t have to go through another holiday without these beloved brands."
It's unclear where they will be opening the dozen storefront locations as of right now. It's doubtful they will open one up around here since the previous Toys 'R' Us in Dartmouth is now an Ocean State Job Lot.
Barry does say the store's biggest threat is still Amazon. However, he believes the new in-store experiences that they are working on will bring people in to not only shop but to also create memories. They even plan to bring back Babies 'R' Us to really bring nostalgia during the holiday season.
We were all shook by the closing of over 700 Toys 'R' Us stores back in 2018. The best thing we can do now is going into these stores and support them this holiday season. Come on, nothing compares to going to Toys 'R' Us and screaming because you wanted every toy, only to be told you can get just one if you behave (I didn't have many toys for this reason alone).
Fingers crossed they open a location relatively close to us.