New Bedford’s Uncomfortable PETA Billboard Is Finally Gone

If you were just as annoyed as I was with with that obscene PETA billboard on Route 18, I have some good news.

Just about 10 months ago, back in August, the meat-intolerant organization PETA (People for the Ethical Treatment of Animals) invaded the downtown area of New Bedford along the Route 18 northbound side. PETA's billboard took a play on words with the movie Jaws – filmed locally on Martha's Vineyard nearly 40 years ago – and added a jab towards meat-eaters.

Well, my fellow meat lovers, the sign has run its course and has been replaced with a Bank 5 promotional billboard – and I couldn't be happier.

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Each and every day, I drive past it to get home and it was such a sore thumb of an ad. Again, nothing against vegans or vegetarians, I just don't like the fact that I was being "attacked" for enjoying a little meat every now and then. I'm Portuguese, I can't help the fact that I'm constantly shoving cacoila and chicken Mozambique down my gullet. It makes me happy.

If you chose to stand with this sign, then that's fine, it's your lifestyle choice and I'm not here to judge you any differently. But it's not like us meat-eaters are displaying signs for slaughterhouses or meat sales.

PETA's reign of terror is gone for now, but I have suspicion that they'll be back soon enough with yet another ridiculous advertisement on how sinful it is to eat meat. Until then, I'll be looking forward to this bank sign on my daily commute through New Bedford.