As someone who has always favored Coors Light over the other "light" beers, I'm excited to see what all the commotion is about in their latest campaign.

On October 10, Coors Light announced its collaboration with the Jonas Brothers to release a limited edition batch of beer.

Jonas Brothers In Concert - New York, NY
Getty Images

Kevin, Nick, and Joe visited the Coors Brewery in Golden, Colorado during the Denver stop of their tour to create their own beer batch. The beer will have the classic Coors Light taste but fans can enjoy knowing it was brewed with the hands of the brothers.

The limited-edition versions will feature a creative label that has the brother's faces on the Coors Light mountain resembling Mount Rushmore.

During their visit to the brewery, the brothers got to go on a tour of the facility, add some hops to their brew, and taste-test the product to make sure it's just right. The faces of the brothers seem to show that it is up to their standards.

The collaboration is a perfect match for the brothers because it seems to be their favorite beer. The brand was featured in their music video for their hit "Only Human." The beer was also clearly the drink of choice at Nick and Priyanka's wedding because they ended up running out, but Joe and Sophie took notes for their wedding and made sure to stock up.

You can grab yourself a pack, but only if you're lucky enough to find it. The special edition brew will be available in select cities across the country such as Boston, Philadelphia, Nashville, Chicago, and Tampa.

The good news is the beer will be rolling out sometime in mid-November, so not that far away.

It looks like I'll be shipping up to Boston in the near future.

Cheers, mate.


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