Here’s Why Film Crews Were Spotted in New Bedford and Fairhaven

If you happened to notice a film crew hanging around New Bedford or Fairhaven Wednesday morning, you're not alone. There's been a little buzz across the SouthCoast about cameras, equipment and crews popping up at a couple of familiar local spots. Let's just say that curiosity got the best of us, so we decided to investigate.

It all started around 7 a.m. on Wednesday, October 21, when a crew was spotted outside Tia Maria's European Cafe in Downtown New Bedford. Despite the activity outside, the crew never actually went inside the restaurant. Even the folks at Tia Maria's weren't sure what was going on.

Within about an hour or so, the crew packed up and headed over to Jake's Diner in Fairhaven, where things got a little more interesting. This time, they weren't just hanging around outside. They were actually set up and filming inside the diner.

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So What's Being Filmed on the SouthCoast?

Rather than play the guessing game, I stopped by Jake's Diner and spoke with a couple of crew members who were outside. They confirmed they were working with '47 Brand, the Boston-based clothing company known for its sports apparel and headwear. According to the crew, they were filming promotional material for the company's "fourth-quarter winter clothing collection."

Of course, we wanted to get the details straight from the source, so we reached out to '47 Brand. A company representative was kind enough to respond and confirm what was happening. "Thanks for reaching out and from what we are being told, this is our marketing team doing a photo shoot in the area for our Holiday guide for the season," the representative explained.

A Little SouthCoast Spotlight

So there you have it. No mystery movie production or Hollywood blockbuster that we know of, just a Boston-based clothing brand choosing a couple of SouthCoast locations for its upcoming holiday marketing campaign.

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It's always fun seeing familiar places like Downtown New Bedford and Jake's Diner getting a little extra attention. Now, we'll just have to keep an eye out for '47 Brand's holiday guide to see if any of our local landmarks make the final cut.