Fall River, the city famous for the slogan “We’ll Try,” is trying out a new social media page to help share information about goings-on in the city.

Today, the City of Fall River is launching its official Instagram page under the handle @CityofFallRiver. The page is currently live, but the first post won’t be shared until 5 p.m., according to a press release; that post will be announcing a contest that will give away a $100 Visa gift card to a lucky follower of the new page.

“To enter, residents must follow @CityofFallRiver on Instagram and tag another user in the comments of the post,” the release stated. “Those who enter the contest may gain an additional entry by sharing the post on their Instagram story.”

As of 1 a.m. Friday, the Instagram page had 42 followers.

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Mayor Paul Coogan is sponsoring the contest, which will end August 26. The winner will be chosen randomly and contacted via Instagram.

“Our hope is that the new Instagram page becomes another tool to connect with our residents and promote all the great things happening in the City,” Coogan said. “Most importantly, this will be another way to share important City updates.”

The Instagram account won’t just feature information coming from Coogan’s office or the Fall River Government Center, either.

“We hope to also use it to share pictures of the City and highlight the local businesses and amazing citizens that call Fall River home,” Coogan said. “The goal is for residents and visitors alike to benefit from the page by learning more about the City and the resources we have to offer.”

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