SouthCoast’s Top 5 Most Popular Halloween Costumes for 2025

Halloween 2025 is coming fast and furious, and if you (or your kids) still aren’t sure what to wear, we’ve got you covered. Here’s a look at some of the most popular costume choices trending across the SouthCoast this year.

We’re hoping this list sparks ideas and gives you enough time to either shop local or order online before it’s too late. Keep in mind, if you’re planning to celebrate during Halloweekend, you’ll need your costume even sooner.

Google’s Frightgeist Reveals SouthCoast’s Favorites

Google’s Frightgeist tool compiles the most searched-for costumes in nearly every U.S. city and even lets you preview how you’d look in different getups. Using the tool, we found out which costumes are taking over the SouthCoast this Halloween season.

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Movies Are Driving This Year’s Costume Craze

Two major films have clearly influenced what people are wearing. Three of the top five costumes come straight from the hit animated movie K-Pop Demon Hunters.

Here’s the local Top 5 lineup for Halloween 2025:

• 5. Zoey from K-Pop Demon Hunters
• 4. Mira from K-Pop Demon Hunters
• 3. Rumi from K-Pop Demon Hunters
• 2. Labubu, the collectible plush toy sensation
• 1. Glinda, Ariana Grande’s starring role in the upcoming Wicked movie/musical

The Top Costume in America

Across the country, Rumi from K-Pop Demon Hunters reigns supreme. Google searches for “dragon braid” and “purple hair” have surged to record highs as fans try to perfect her iconic look.

Whether you’re going glam like Glinda or going full K-Pop this year, these costume trends are sure to turn heads across the SouthCoast.