Samuel Adams Beer is a stand-up company.

Pride Month celebrations have finally arrived and the Samuel Adams beer company has figured out a way to get on board with the cause.

According to, the famous local beer company will producing and providing "rainbow-hued" colored cans to be sold at stores.

The beer will be called "Love Conquers Ale," a blackberry-basil-lime based brew that will represent Pride Month.

On June 5, Samuel Adams will be hosting a re-launch party in celebration of their beer and Boston's Pride Week.

Anybody who is interested in buying the beer will be giving back to the cause in a positive fashion. For every pint sold, the brewery will donate $1 and $2 for every pack sold towards Boston Pride.

Boston Pretzel will be present on June 5 to provide nourishment for those who wish to celebrate, and beers will be ice cold on tap. Additional snacks will be provided by LGBTQ vendors.

All tickets will include a beer sample of the pride brew, an additional beer of your choice, a pretzel, and a dance performance. The cost to all this is $15, and for an additional $15, you'll be hooked up with extra perks, and of course, beer.

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