New Bedford Mayor Jon Mitchell illuminated Acushnet Avenue, Tuesday evening, by lighting the first of several new snowflake decorations that now line the streets of the city's North End. 

The Mayor, alongside Ward Two Councilor Steve Martins, talked about the importance of building up the North End business district and adding some much wanted holiday cheer to the community.

The new decorations were purchased by the City of New Bedford and installed by the Department of Infrastructure on streetlight posts along the North End.

Mitchell and Martins also noted that the Acushnet Avenue Business District will be taking part in the this year's edition of "Deck the Windows," a community-wide public art contest.