They say laughter is the best medicine and here is the true story about how much it can help. Meet Bob and Linda Carey, and after Linda was diagnosed with breast cancer, Bob began taking beautiful yet totally ridiculous photographs of himself in a pink tutu.

According to Buzzfeed, Linda says the other women in her treatment program appreciated that Bob was standing out in order to stand by her. After so much positive feedback, Bob knew he had to continue making the photographs. The Tutu Project was born and quickly went viral.

You can purchase a calendar full of pictures of Bob in his pink tutu here. The proceeds benefit the Carey’s Foundation, which provides support to women diagnosed with breast cancer, survivors, and their family members.