Attention Work Out World: Don’t You Be a Turkey

It's pretty well documented that for years I have been a major fan of the Work Out World turkey commercial.

For me, it is every bit as much a part of the holiday season as Christmas music. The Work Out World turkey commercials are a Thanksgiving institution here on the SouthCoast the way the Macy's Thanksgiving Day Parade means turkey day in New York City.

Five years ago, after not hearing the commercial over the first two weeks of November, I went as far as writing an open letter to the marketing executives at Work Out World that proved to be successful. Luckily, Work Out World heard my cries for help and put the commercial back on the air.  Thanksgiving was saved.

Back in 2019, after Christine Fox tried to challenge me that more people hated the turkey campaign than loved it, I conducted a Fun 107 online poll. Turns out, according to the Fun 107 audience, two out of three Fun 107 listeners loved the turkey commercials from Work Out World.

Now, here we are again. We're sitting here in November.  We're looking at Thanksgiving's arrival in just a couple of weeks, but I haven't heard a single Work Out World commercial on Fun 107. I mentioned it on the air this morning and actually got calls agreeing with me. It's not often that a radio commercial is missed by the audience, but that's exactly what is happening here. Work Out World has hit radio gold. Every product in America would kill to achieve that level of market penetration.

I was tempted to just play the commercial once a day until Thanksgiving, but I have a feeling that our company might not appreciate me giving away the store.

So I had an idea: if there is a business out there that might feel the same way I do about the turkeys, how about this? If you donate $1,000 to our annual Holiday Wish campaign, we will play the Work Out World turkey commercial once a morning now through Thanksgiving.

What do you say? You could save Thanksgiving all while helping out local families in need. Send a note to rock@fun107.com if you're interested.

Sure, there's also the likelihood that Work Out World doesn't even have the 10 dollars down/10 bucks a month deal anymore.  Inflation has been pretty fierce.  But why get bogged down with silly details?  It's all for charity.  And for my weird sense of nostalgia.