McDonald’s “Create Your Taste” Expands Menu Options

According to USA Today, McDonalds is revamping the way people can order.

The fast food chain is introducing the “Create Your Taste” platform that will allow customers to avoid the personal interaction at the counter and go to tablet-like kiosks where they can easily customize their burgers. They can pick the bun, the cheese, the meat, the toppings, sauces, etc.

This whole experiment is targeted at 14-24 year olds. Young people want fresher, inexpensive meals.

The one drawback is wait time. The average wait time for a customized sandwich with this new method is 7 minutes (which is an extremely long time in the fast food world).