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Truth In Advertising Photos?

Photoshop program
Tim Boyle/Getty Images

At some point, we’ve all looked at a picture and thought “Oh, that’s photo-shopped.” Well now you might be able to know for sure.

Seems there are actually law makers out there who want to regulate the use of Photoshop in advertising.

I personally have never thought that much about photo-shopped ads, but maybe the next generation really needs this?

Apparently Reps. Ileana Ros-Lehtinen (R-Fla.) and Lois Capps (D-Calif.) have co-sponsored a bill aimed at created standards for altered images used in advertisements. As Capps told Time magazine earlier this month,

“Just as with cigarette ads in the past, fashion ads portray a twisted, ideal image for young women. And they’re vulnerable. As sales go up, body image and confidence drops.”

Members of the Eating Disorders Coalition are behind the bill as well and they claim this bill is a great first step in preventing some of the negative health outcomes that have been directly linked to these types of images.

Though the new bill, named The Truth in Advertising Act of 2014, would not actually implement new regulatory standards in advertising, it would require the Federal Trade Commission to report on ads photo-shopped to “materially changed the physical characteristics of the faces and bodies of the individuals depicted.”

So when Kim Kardashian or Lady Gaga appear in those controversial ads that make them look completely different, the advertiser will have to state that somewhere in the ad.

I honestly don’t pick up that many fashion magazine, so I personally don’t have a gauge just how much ads are photo-shopped these days, but it certainly sounds like they are. And if young women are hurting themselves in order to look like these unobtainable standards, then yes maybe something should be done about that.

But do you think a law is going to make things better?



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