Promoting Your Lemonade Stand for Lemonade Day 2017

Promoting a lemonade stand can be difficult, but we have your back with these easy to learn marketing tips.

It's important to have great tasting lemonade for Lemonade Day, but if no one knows your stand exists, how will they know you have the best lemonade around?

The key to marketing is to compete for people's attention. To be successful in marketing your lemonade stand, here are some tips:

1. Conduct market research- Put together a survey for your friends, family, and neighbors.This will help you understand what your customers would want rather than what you think they would want.
2. Set the right price- Setting your price per glass should depend on how much the ingredients cost, what your customer will pay, and how much your competitor is getting for the same price.
3. Advertise- Put up signs around your neighborhood directing people to your stand. Additionally, decorate your stand so when people show up they're excited to be there.
4. Network- Spread the word to friends, family, and neighbors. They might even bring some friends, which means more business for you!
5. Location, location, location- Set up your lemonade stand where a lot of potential customers would visit. Also, if you are in a convenient spot for customers, they will be more likely to purchase your product and tell others about your stand, too.
6. Think of the community- Think about what else you can provide at your stand. Do you or a sibling or friend have a talent you can showcase? Added entertainment can draw customers in and get them talking about how much fun it is to stop by your stand.

Lemonade Day 2017 is possible, thanks to our Main Squeeze Baycoast Bank and supporting sponsors like, Waring-Sullivan and Rock Funeral Homes, Westport Federal Credit Union, Lapointe Insurance, Carl’s Collision Center, Frugal Franks, Fall River Municipal Credit Union, Melissa’s Pet Depot, Fabulous Foundations by Nancy, Auclair’s Market, Sonic of Somerset and Revolution Lobster.

Special thanks to our community supporters: Greater Fall River Re-Creation, Somerset Recreation, Dartmouth Community Television, Dartmouth Rotary, Dartmouth Police Department, Dartmouth Public Schools and many more.