Victoria’s Secret Changes Controversial “Perfect Body” Slogan [PHOTO]
After some serious backlash to their "perfect body" slogan, Victoria's Secret has changed it's message.
When the lingerie company launched their latest Body By Victoria ad campaign it featured ten super skinny models in a variety of lingerie styles and was accompanied with the line "The Perfect Body. Perfect Fit. Perfect Comfort. Perfectly Soft."
Well lots of ladies were not impressed.
In fact British students Frances Black, Gabriella Kountourides and Laura Ferris started a Change.org petition in response to ads and called for the company to change their tune. They claimed the ad was a damaging and unhealthy messages for women that they had to be super skinny to have the "perfect body." And plenty of women agreed.
Well since the online backlash to the ad, Victoria's Secret changed it's tune, turning the "The Perfect Body" slogan into "A Body For Every Body" line.
Though the company has yet to comment on the change or the backlash that caused it, a current view of their website shows the new line in place instead of the old one. Something the petitioners are happy about, but not satisfied with.
No the students who started the online campaign still want Victoria's Secret to change all in stores ads and posters as well and are asking that the company apologize for their harmful marketing.