New Bedford's own Betrayl was born and raised in the city and has been named "Unsigened Hype" by The Source  Magazine.  He has also formed his own record label called Criminology Records, based on Kempton Street.

Betrayl and another New Bedford native named Sarah have partnered with international recording star Rick Ross for a haunting melody called "Unstoppable."   Last year, MTV called Rick Ross "The Hottest MC in the game."

Check out "Unstoppable."