Contact Us

No More ‘Dollar Menu’ At McDonalds?

 

GettyImages

McDonald’s launched their Dollar Menu back in 2002, it’s been responsible for about 13 percent of total sales.  But now the restaurant chain says the menu is no longer working for them. 

The nation’s fast-food leader says it will rebrand the it as the “Dollar Menu and More,” with $1 and $2 sandwiches and even some 5$ items.  McDonald’s says the menu will be more like the neighborhood store, where the name refers to the starting price.

McDonald’s plans to offer the Dollar Menu and More beginning November 4th, and begin an advertising campaign on November 11th.   The company’s CEO said that the menu “gives customers a value ladder of sorts, so they now have  multiple offers at McDonald’s.”   He added that it will soon become impossible to sell a burger for as little as $1.  An interesting note here;  Adjusted for inflation, a one dollar item back in 2002, now costs $1.30.

Fox Business News 

More From FUN 107

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://fun107.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on FUN 107 - The Southcoast's #1 Hit Music Station! quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on FUN 107 - The Southcoast's #1 Hit Music Station! quickly by logging in with your Facebook account. It's just as secure, and no password to remember!