Moby Dick Brewing Releases First Look at Beer Labels
As Moby Dick Brewing continues to ramp up for a springtime opening in downtown New Bedford, they have just released the labels for some of their first brews.
Brewmaster Scott Brunelle is focused on delivering grain to glass quality beer and will start with seven popular styles with names taken out of Herman Melville's Moby Dick. Labels for each brew have been created by Spectrum Marketing and can be seen below along with a description of the beer by Moby Dick Brewing and the excerpt relating to the name.
According to the latest update, the kitchen remains under construction, the 14-stool bar is being finished, and the brewing equipment should arrive in two more weeks.
Moby Dick plans to open its doors this March and will feature seven taps of beer brewed in-house and traditional pub fare as well as artwork depicting the Whaling City's nautical history.
Be sure to check back here as well as mobydickbrewing.com for more updates leading up to the grand opening.
A medium-bodied Irish-style ale brewed with European kilned malts balanced with American and UK hops.
- “Call me Ishmael. Some years ago — never mind how long precisely — having little or no money in my purse, and nothing particular to interest me on shore, I thought I would sail about a little and see the watery part of the world.” Chapter 1, “Loomings”
A medium-bodied, dry-hopped unfiltered ale with an assertive hop character featuring citrus notes.
- “…to chase and point lance at such an apparition as the Sperm Whale was not for mortal man. That to attempt it, would be inevitably to be torn into a quick eternity.” Chapter 41, “The Card Game”
An easy-drinking, light-bodied American-style lager brewed with North American malts and Noble hops. This is your best bet if you're accustom to Budweiser, Miller or Coors.
- “No, when I go to sea, I go as a simple sailor, right before the mast, plumb down into the forecastle, aloft there to the royal mast-head. True, they rather order me about some, and make me jump from spar to spar, like a grasshopper in a May meadow. And at first, this sort of thing is unpleasant enough. It touches one’s sense of honour, particularly if you come of an old established family in the land…” Chapter 1, “Loomings”
A medium-bodied, well-balanced German-style export lager brewed with the finest German specialty malts and European hops.
- “Our sail was now set, and with the still rising wind, we rushed along; the boat going with such madness through the water, that the lee oars could scarcely be worked rapidly enough to escape being torn from the row-locks.” Chapter 48,“The First Lowering”
A light-bodied dark ale brewed with roasted and un-malted barley and hopped with English-style hops creating a pleasant bitterness and creaminess.
- “The quarter deck and what do ye next, men?… Lower away, and after him!… And what tune is ye pull to, men?… A dead whale or a stove boat!” Chapter 36, “The Quarter-Deck”
An aggressively dry-hopped double IPA featuring a malty backbone and an impressive aroma.
- “Be that how it may, there stands the vast arched bone of the whale’s jaw, so wild a coach might almost drive beneath it. Within are shabby shelves, ranged round with old decanters, bottles, flasks; and in another cursed Jonah (by which name they called him), bustles a little withered old man, who for their money, dearly sells the sailors delirium and death.” Chapter 3, “The Spouter-Inn”
A sessionable white ale brewed with American wheat and yeast, finished with coriander and orange peel to offer a crisp finish with a bright citrus aroma.
- “So powerfully did the whole grim aspect of Ahab affect me, and the livid brand which streaked it, that for the first few moments I hardly noted that not a little of this overbearing grimness was owing to the barbaric white legion which come to me that this ivory leg had at sea been fashioned from the polished bone of the sperm whale’s jaw.” Chapter 28, “Ahab”