Jenny McCarthy stars in a television commercial for Blu eCigs. This product is being promoted as a "smarter alternative to cigarettes" and in recent months the electronic cigarette industry has seen a growth in popularity.

It's so weird to see a cigarette commercial after all these years, and this commercial is trying to focus on "being cool" and focusing more on the taste like commercials used to be way back in the 40's and 50's.

Electronic cigarettes release vapor creating an alternative to conventional tobacco smoke. Regulations of eCigs currently vary from state to state.