Hold A Coke With Your Boobs Challenge

Ever since the Ice Bucket Challenge went viral, raising millions for ALS research, everyone is trying to duplicate that success with their own unique "challenge".

While no one has quite figured out what the equation is to launch a video into viral stardom, someone did think to use sex mixed with a "good cause" to sell their idea. The Hold A Coke With Your Boobs Challenge has women (and men) sharing videos of themselves with a can of Coca-Cola pressed between their breasts, allegedly, in the name of breast cancer research.  After posting their own photo or video, they challenge people they know to do the same or make a donation instead- the same method the Ice Bucket Challenge had such success with.

But do we really need to resort to this type of  "challenge" in an effort to raise awareness for Breast Cancer Research and do you think its disrespectful to breast cancer survivors who have had mastectomies as part of their treatment?

The Breast Cancer Research Foundation has told Esquire Magazine that the "organization does not support this campaign, does not have any additional information about it on its website, and does plan on accepting any donations from this campaign."