"Just follow your nose for the fruity taste that shows," (the slogan for Kellog's Froot Loops) but what if every fruit taste is the same?

In a recent article from Time Magazine, it has been brought to our attention that Toucan Sam, has been lying to us all these years.

It has always been thought that each color (red, orange, yellow, green, blue, and purple) represents a different flavor (cherry/strawberry, orange, lemon, lime, blueberry, and grape) but actually they all taste the same.

We decided to test out this recent finding right here in the studio this morning. Larry, Loren, and I each had a cup containing one of each colored loops. Larry was convinced each loop tasted differently but boy was he shocked when he repeatedly guessed the wrong flavors! I had a better time deciphering between the different colors but, yes, they all have a similar flavor. Watch the video here to see us put Toucan Sam's myth to rest.