Fall River's plan to #MakeItHere was announced, alongside a new modern logo

 

Fall River's Mayor Jasiel Correia has been hard at work with a rebranding campaign for the city. Yesterday, we got to see the pay off for all the effort he and his team put in.

Fall River's new logo and slogan "Make it Here" was unveiled alongside this introduction video. The campaign's goal is to make Fall River a destination for all residents of the Southcoast. It seems like the hard work is paying off!