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Dartmouth Mall Opens At Midnight For the First Time On Black Friday

You would have to see it to believe it. Hours after getting up from their Thanksgiving tables, a sea of people poured into the Dartmouth Mall when doors opened at the stroke of midnight. The scene inside the mall looked more like a busy Saturday afternoon instead the middle of the night. Amber was waiting in a line hundreds deep to get into Old Navy. “Why?” I asked.

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I asked Dartmouth Mall Marketing Director Beth Zager why they decided to open at Midnight this year, what some of the deals Black Friday shoppers would enjoy, and if we’ll be doing it again next year:

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TSM

The Dartmouth Mall offered free refreshments to the crowds at midnight and 4am, and gave away free “Keep Calm” mugs with $50 purchases. One young girl was walking around handing out thank you notes with candy inside to people who were working. She said she was doing it just to bring cheer to the retail workers who might be feeling upset that they had to work.

One of the mall’s anchor stores, JC Penney was noticably closed.  The store had tweeted out earlier this week that “Thanksgiving is for thanking, not shopping.”  JC Penney’s doors were locked up tight.  Their employees?  Fast asleep.  Or shopping.

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