New For Winter: A Coat Made Entirely From Men’s Chest Hair

This is just plane gross!  A European company that is pushing a new brand of chocolate milk had a coat made entirely of men's chest hair made to help promote their product.

The jacket costs about $4,000 dollars and takes about 200 hours to make.  My question is who do they get the hair from and is it dry clean only or do I just use shampoo?