Amazon Raises Fee For “Prime” Membership

I don't know about you, but I utilize Amazon for a majority of my online purchases especially during the holiday season. Amazon is great for me because I can find everything on one website, not to mention the prices are usually more reasonable than if I were to go to the mall. Since I use Amazon often, I went ahead and bought a membership to Amazon Prime, a service which allows members to get discounts on shipping and instant streaming of movies and television shows. As of right now you can sign-up for a free 30 day trial and then continue the service for $79 per year.

Okay, I think I'll use the service enough to pay a yearly membership fee. At least that's what I thought until I came across this article today. According to WCVB.com, beginning in seven days, Amazon is raising the yearly fee by $20, to $99. They are stating the reason for the increase as "disappointing earnings from the previous holiday quarter". I'm probably not going to continue my membership with Prime. I was kind of reluctant to get Prime in the first place, but was convinced to try it by my husband, who loves it.  I don't think it's worth the $79, never mind $99...I love Amazon, but I think I'll stick to the regular site and skip Prime when the price goes up.