We've all heard Marilyn Monroe's rendition of "Diamonds Are A Girl's Best Friend". But buying jewelry can be a frightening experience.

When it comes to how to buy, Alex at A & A Jewelers in the Dartmouth Towne Center wants to be your resource. He's our Southcoast Expert for jewelers. More than that, he'd like A & A Jewelers to be your jewelry store for life.  Check out this video and how Alex made a customer's Christmas very merry!